Radio should be part of your multimedia campaign.
Top-of-mind awareness provides a key opportunity for you to attract consumers who are ready to buy or those who are beginning to search for options. Radio remains one of the most effective and cost-efficient means for you to position your business or create brand awareness.
Radio is everywhere. Your current and future customers are listening to radio at home, in their cars and while they work. Whether they’re listening for music, personalities or information, radio’s ability to reach 93% of the U.S. population every week is unmatched by any other media entity.
A creatively designed commercial becomes a personal invitation to every listener to visit your business, make a phone call, or check out your website. Even though radio is often referred to as a mass medium your message remains unique to each individual who hears it.